In addition to performing at private events, DJ Cruel ONE specializes in bringing a stimulating nightclub vibe to corporate and retail partners interested in enhancing their shoppers’ experiences and generating an authentic brand identity. Cruel ONE recognizes that an event or environment is not perfect without an A-plus atmosphere, which depends on the right music—and he has decades of experience providing the ideal soundtracks for any and all corporate events. He was Resident DJ for Guess for over a year in 2010, where he created unique in-store buzz for cutting edge products.

Fast forward he has DJed for over 50 major international corporate brands, including Macy’s, Bloomingdale’s, Lord & Taylor, TGI Fridays, and H&M, among others. Coca-Cola enlisted Cruel ONE to DJ their well-attended People En Español Festival at the Jacob Javitz Center. Most recently Cruel One has appeared multiple times on a billboard in the heart of Times Square, NYC, a longtime dream of his.